Core Loop

Pricing & Revenue

Each bakery has a bread price you control. Setting it well is how you win or lose the customer fight against rival bakeries.

How price affects customers

The game compares your price to the average price of all active bakeries:

Price below average and you pull in more customers than your base traffic.
Price above average and you serve fewer customers, but you earn more on each loaf you do sell.

So pricing is a trade-off between volume and margin. Undercutting steals foot traffic from rivals; premium pricing milks more out of each customer. Neither is always right, it depends on what your neighbors are charging.

Remember the supply gate: extra customers from undercutting still each consume wheat. Cheap prices pull a crowd you can only serve if your wheat keeps up.

What drives revenue

Your per-tick revenue is roughly: how many customers you serve, times what each one spends. Customers served depends on your bakery tier, its zone, your price versus rivals, and any traffic boosts (amenities, billboards, events). What each one spends rises with your bread price.

Things that lift revenue:

A busier zone (highway/downtown) brings more customers than the suburbs or desert.
Amenities can add traffic or extra income per customer.
City-wide events can swing demand up or down for everyone for a while.

Auto-pricing

If you do not want to babysit prices, you can hire a manager for a bakery and pick a rule: undercut, match, or premium relative to nearby rivals. The manager re-prices for you each tick.